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UTV Bindass launches Publicity Ke Liye Kuch Bhi Karega

Creates the king of all promotional platforms, from guerilla promotions to those spurts of controversies!

BestMediaInfo Bureau | Delhi | July 26, 2011

UTV Bindass, India’s fun, frank and fearless youth brand, returns with yet another entertaining concept and continues its promise of providing its viewers with innovative programming.

UTV Bindass presents film makers with an ultimate platform, where they can intensely promote and publicize their movies to their hearts content, as this show culminates all the promotional features into one power packed punch.

The title says it all - ‘Publicity Ke Liye Kuch Bhi Karega’ is the first of its kind movie promotion platform, this show will provide viewers with 30mins of unadulterated masala on the latest movie up for release. The show launches on 11th August 2011 at 8.30 pm.

Be it the marketing, merchandising or the inside stories…Publicity Ke Liye Kuch Bhi Karega has a scope for it all. The aim of the platform is to give the viewers a complete low down from the makers of the movies themselves. With a unique format and an impeccable flow of promotional strategies, the show will be full of zest and fun.

Commenting on the launch of Publicity Ke Liye Kuch Bhi Karega, Keith Alphonso, Business Head, UTV Bindass says, “Movie promotions are done on a huge scale these days, the cast and the crew of the movie goes all out to promote their latest upcoming release. At UTV Bindass we realized the potential of this and created a platform which will enable the movie makers to publicize their movies in every way possible, at the same time the viewers will be entertained with varied insights from the entire cast and crew of the film.”

The format does not allow any beating around the bush, but will dive straight into what Bollywood absolutely loves i.e. 'PUBLICITY'. The show will be an amalgamation of Interviews, Exclusives, Performances, Movie Merchandise, auctions and special unseen previews. Moreover, the show will also have an interactive mode between the audience and the entire cast and crew of the film, whereby the fans will get an opportunity to ask questions to their favorite stars on Bindass’ page on Facebook – and Publicity Ke Liye Kuch Bhi Karega will shoot the responses of the stars and post it back on the same page.

Every episode of the show will be thematic to the movie, in terms of the format more than the segments, the attitude and vibe is what will be constant. Each episode will be customized to the kind of film that will be promoted.

Publicity Ke Liye Kuch Bhi Karega…is produced by Face Entertainment, co-owned by Milind Soman and Monia Pinto. The show will be hosted by the effervescent Aaliyah Khan.

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