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Star World brings MasterChef Australia Season 3

Premiering on Indian television on 2nd August, the show takes the 9pm slot from Monday to Friday.

July 19, 2011:

Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection... With the raving success of the earlier seasons of MasterChef Australia, STAR World gears up to bring back the most popular and anticipated reality show ever back once again! So, get a platter full of excitement, emotions, drama and most importantly… great food as MasterChef Australia Season 3- launches from 2nd August 2011- Monday-Friday at 9 pm only on STAR World! This season promises to draw on the success of the past two seasons, delivering even more stunning challenges, contestants that you can relate to, and judges that you just won’t want to let go of!

Returning this season our favourite veteran judges Gary Mehigan, Matt Preston and George Calombaris will be joined by a new regular guest judge, the legend Matt Moran! While this fantastic four will in charge of routinely assessing the contestants’ dishes, you will also see plenty of celebrity faces stopping by. Heston Blumenthal, Nigella Lawson, Rick Stein, Maggie Beer, Adriano Zumbo – prepare for a who’s who of master chefs.

Commenting on the occasion Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd said, “STAR World has been a pioneer in bringing the best of Hollywood content to Indian television and it remains our constant endeavour to engage our viewers with the most popular English shows. We are extremely excited to bring back the biggest reality television show MasterChef Australia Season 3 back on the channel! The phenomenal success of the last season resulted in the growth of the 9pm time band, setting a record breaking benchmark in the English Entertainment Category. Also during the last season there were several requests from our Facebook fans to bring back the show. This not just goes on to show the popularity of the show but also highlights its huge existing fan base. Furthermore the clutter breaking marketing initiatives engages with the viewer bringing him the MasterChef experience beyond the television screen. We are therefore extremely confident that Season 3, with its new surprise elements, will perform even better and keep our viewers enthralled!”

Furthermore, it has been STAR World’s constant endeavour to take clutter breaking initiatives to engage with its audience and take the experience of each show & the overall brand beyond the television screen.  In fact for the on air promotion of Masterchef, the channel has especially shot customized promos with actual people talking about the love for food. 250,883

Similarly for Masterchef Australia the marketing plan keeps the viewer at the centre of each activity with unique engagements that helps the viewer to actually get the MasterChef experience! The channel has tied up with the popular and exclusive fine dining restaurant Shiro- Mumbai, Delhi and Bangalore, where the Head Chef of Shiro will recreate and serve exclusive dishes from MasterChef Australia especially for all the Indian fans! It couldn’t get more exciting for all MasterChef fans as they can now go beyond just watching their favourite dishes on television and get a firsthand experience by sampling some of those mouthwatering dishes they always envied while watching the show.  The STAR World MasterChef Australia brunch at Shiros will be served from 17th July 2011 to 7th August 2011 only at Shiro.

Commenting on the occasion, Rahul Hajarnavis, Head- Chef, Shiro Mumbai said “I am very excited to get this opportunity to recreate some of my favorite dishes from MasterChef Australia. Having closely followed the previous seasons, I must say that it’s a great show and showcases some of the finest culinary skills. I am sure that our patrons & fans of MasterChef Australia would thoroughly enjoy eating the dishes we have created from some of the best recipes that they have seen on MasterChef Australia.”

Also, to take the viewers engagement further, the channel has begun a contest on the STAR World India Facebook Page where its 2,58,800 actively engaged fans will be asked vote for their favorite restaurant joint in their city, where the place with the maximum votes gets crowned by the channel as the “Master Chef Australia Recommended Joint”. The channel has also tied up with the biggest online food website Burrp, in order to promote this contest. Since it is the hub for food lovers and food critics, similar to that of MasterChef, the channel will promote the contest through this website in order to reach out to its fans! So while you gear up to watch the new season of Masterchef this August, make sure to pen down a list of your favourite eating joints that deserves to be awarded the “Master Chef Australia Recommended Joint”!!

The channel has also tied up with Godrej Nature’s Basket outlets for a month that gives viewers the unique opportunity to grab a MasterChef pre-packed ingredient packet to conveniently & easily cook up a MasterChef meal at home. The list includes mouth watering dishes like Chicken Stir Fry, Baked Cheese Cake, Cupcakes & Margarita pizza.

Catch the show that has a perfect blend of creativity, innovation, energy and passion for creating great dishes even when it offers you a delicious scoop of entertainment & excitement!!

PR@BestMediaInfo.com

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