He comes in here from Who! the design arm of Rediffusion-Y&R where he was National Head.
BestMediaInfo Brueau | Delhi | July 15, 2011
The holistic communications company, Salt Brand Solutions has a new addition to its Society of members. Sidhartha Singh, who was, in his earlier role, National Head of Who! the design arm of Rediffusion-Y&R, has now joined Salt.
Siddhartha, besides heading Who!, was also in charge of a few key businesses at Rediffusion-Y&R. will play a key role in shaping the design capabilities of Salt. He will work closely with Mahesh Chauhan in managing businesses and building the client portfolio but, as per the principle of the company, he too will not carry the unnecessary baggage of a designation.
Mahesh Chauhan said on the appointment, “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sid brings with him, not only extensive experience in managing client businesses, but a keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”
Sidhhartha Singh added, “For any organization to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and team that is so completely in unison about what it is driven towards is a dream for any professional.”
Sid is a graduate in Politics and has over 15 years of experience in the advertising industry. Besides Redffusion-Y&R, he has previously worked with agencies like Leo Burnett and Publicis, servicing brands like Rasna, Western Union, UB, Nerolac Paints, HDFC Mutual Funds, IOC, The Arvind Mafatlal Group and many more.