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Rediffusion – Y & R Chennai wins creative duties for TVS Srichakra

The win comes after a multi-agency pitch for manufacturers of TVS Tyres and Eurogrip brand.

BestMediaInfo Bureau | Delhi | July 13, 2011

Rediffusion – Y & R Chennai has won the creative mandate for TVS Srichakra Limited, manufacturers of TVS Tyres and Eurogrip brand in the 2 & 3 wheeler category following a multi-agency pitch.

Confirming this development, Amitava Sinha, COO-South & East, Rediffusion – Y & R, said, "We are delighted to have this significant new business win in Chennai and it is all the more satisfying because it was won after a competitive pitch. We are in the process of bolstering our Chennai set-up and hope to become more aggressive there in the coming months"

Commenting on their choice of agency, M Sivasubramannian, Vice President-Domestic Businesses, TVS Srichakra says, "While we found Rediff's approach to be most aligned to our own thinking on the brand at this point in time, their suggested creative solutions were refreshingly different and should take the brand to the next level."

The Madurai based TVS Srichakra are major players in the two and three wheelers segment and are OE vendors to all the leading 2 & 3 wheeler manufacturers.

For Rediffusion – Y & R, Chennai this is a significant addition to their current portfolio that includes ITC Classmate, Colour Crew and Paperkraft, Cholam MS General Insurance, Lotte India Corporation and Cavinkare.

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