Rajesh Ghatge promoted to CEO of Sercon 141

Rajesh, who co-founded Sercon in 1996, is also appointed to the Executive Committee of the Bates India Group.

BestMediaInfo Bureau | Delhi | July 19, 2011

Bates 141 has appointed Rajesh Ghatge as the Chief Executive Officer of 141 Sercon, one of the largest specialized “below the line” marketing services agencies in Asia. Rajesh was formerly the Executive Director & COO at 141 Sercon.

In his new role, Rajesh will build on the agency's expertise in “intelligent activation” – solutions which engage consumers across touch points and enable them to experience brands, products and services. With the use of proprietary tools and technology, the agency is able to deliver large scale, ROI-driven activations for B2B and B2C clients across Asia.

In addition, Rajesh is also appointed to the Executive Committee (EXCO) of the Bates India Group. The mission of the EXCO is to oversee the strategic direction of the agency as well as ensure synergies across all the different business units. The Board is headed by Group CEO Sandeep Pathak and includes India Chairman and Regional ECD Sonal Dabral, Regional Planning Director Dheeraj Sinha, 141 Wallstreet VP Praveen Vadhera and Finance Director Dinesh Shetty.

Said Sandeep Pathak, CEO, Bates 141, “Since Sercon joined the Bates family, it has played a very strategic role. Together with our advertising and design units, and out-of-home and retail offering, we have the full capability to help our clients drive maximum engagement, by getting brands to become the subject of new conversations.”

“Rapid change is happening constantly and all around us in. Clients want to understand changes in consumer's media and shopping habits and what are the implications for engaging them effectively. I look forward to working closely with the Bates regional and local leadership teams to grow our expertise, so that we can deliver more innovative and effective solutions for our clients, and bring people closer to brands,” added Rajesh.

“Rajesh has been key to driving Sercon to become one of the top ranking activation agencies in India and Southeast Asia. Rajesh will continue to grow our specialized skills and solutions for India and regional clients by helping them to better engage consumers, generate demand and influence preference,” said Sonal Dabral, India Chairman and Regional Executive Creative Director, Bates 141.

Rajesh co-founded Sercon in 1996, which was later acquired by Bates in 2007. He was instrumental in leading Sercon to become one of India's largest activation and marketing services agencies with a footprint across India and Southeast Asia. In 2011, the Agency Reckoner published by The Economic Times ranked Sercon among the top five brand promotion agencies in India.

Rajesh has more than 15 years of experience in planning, creative and execution of regional and local campaigns for leading brands including Bausch & Lomb, Carlsberg, Castrol, Nokia, Oracle, Shriram Life Insurance and Sun Microsystems. Under his leadership, the agency has won major local and regional awards including the International Direct Marketing Awards, Promotional Marketing Awards of Asia and the Indian Digital Media Awards.

In India, the Bates operations spans Delhi, Mumbai, Bangalore and Kolkata, and includes the largest retail and OOH network in India across 20 states and into 400 rural towns. It offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.

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