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NaiDunia appoints Anuttam Sen as GM-West

Sen comes in here from Anand Bazar Patrika; he will be based out of Mumbai.

BestMediaInfo Bureau | Delhi | July 12, 2011

NaiDunia Media has brought on board Anuttam Sen as General Manager (West) and National Product Manager. He will be based at Mumbai; spearheading Media Solutions for all TG based products of NaiDunia Media apart from driving the advertising revenue for Western Region.

Commenting on Sen’s appointment, Arpan Chatterjee, Chief Sales & Marketing Officer, NaiDunia Media said, “We are pleased to have Anuttam on board, who comes with very relevant experience in Activation & Brand Management, coupled with understanding of the needs & aspirations of advertisers towards community targeting. Anuttam will further enrich our capabilities to provide innovative solutions & creating direct consumer connects for our advertisers”.

On his new assignment Anuttam said, “I am really excited to be a part of NaiDunia team. In recent times, NaiDunia has emerged as one of the most vibrant and dynamic media brands in entire country. It is growing at a pace, which is much faster than the overall industry growth rate. I am very pragmatic about the entire Hindi-language media genre & the scope it has as an integrated marketing tool”.

Anuttam comes from ABP Pvt. Ltd, where he headed the Bengali magazine Ad-revenues and has 12 years of media marketing experience.


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