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Mudra North & East wins creative duties for Policybazaar.com

The account size is estimated to be Rs. 22 crore; it was a multi-agency pitch involving eight agencies.

BestMediaInfo Bureau | Delhi | July 22, 2011

Mudra North & East has recently won the creative duties for Policybazaar.com. PolicyBazaar is India’s biggest online insurance aggregator with approximately 5 million visitors every month (making it one ofIndia’s top 10 portals in terms of sheer traffic on the site). The pitch process included eight agencies and the size of the business is estimated to be Rs. 22 crore.

The company’s aim is to make buying insurance easy. One can get free insurance quotes and also compare plans based on the premium and features offered. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online. PolicyBazaar offers a wide variety of insurance plans comprising of both life and general insurance. One has the advantage of comparing Pure Protection plans, Pension Plans, Child Plans, Investment Plans, Health Insurance or Mediclaim plans, Car insurance and Travel insurance as well as Home Insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.

Commenting on choosing Mudra Group, Akshya Mehrotra, CMO, Policybazaar.com, said, “We are very happy to appoint Mudra as our creative agency, and we look forward for some exceptional creative work from them which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”

Commenting on this win, Bobby Pawar, CCO, Mudra Group, said, “We are really excited to have the opportunity to the Policybazaar.com brand. They have a great vision for the category and I believe they will be gamechangers. I look forward to collaborating with Akshay and his team to create brand content that is as radical as the service itself.”


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