DLF empanels Black Pencil as its creative agency

Black Pencil to handle communications for DLF's new projects; the agency had created TVC for DLF earlier.

BestMediaInfo Bureau | Delhi | July 28, 2011

DLF India Ltd, part of DLF Group has empanelled Blackpencil India as its communication partner for its new projects across various cities in India including Bangalore, Chennai, Jalandar, Panchkula and Kochi.

The agency has already worked on the complete launch communication strategy for “DLF New Chandigarh” which is seen as one of biggest launches from DLF India Ltd in recent times. Black Pencil is also credited to the new DLF TVC titled “DLF Life” that in a very seamless way brings out the lifestyle of various residential developments of the client.

Commenting on the association, Ananta Singh Raghuvanshi, Director - Sales & Marketing, DLF India Ltd. said, “We want our communication partner(s) to not just work project to project but also imbibe what the DLF brand stands for and translate this for our various projects. With Blackpencil, we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

DLF has got major development happening with projects like New Chandigarh which is a township on its own and in the retail and commercial vertical at Jalhandhar, Chennai and many other markets across India.

“It is a great honour to be chosen by DLF India Ltd as one of their advertising partners. It is quite a challenging task as it is very different from classical product or service advertising. It is a single brand with multiple product offerings. Each project has its own set of challenges and yet one has to maintain the essence of DLF while tackling each project", said Samarjit Choudhry, Executive Director, Blackpencil India.

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