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Dentsu wins creative duties for Ingersoll Rand

Account size its estimated in the region of Rs.6-8 crores; it was a multi-agency pitch.

BestMediaInfo Bureau | Delhi | July 7, 2011

Followed by multi-agency Ingersoll Rand, a world leader in creating and sustaining safe, comfortable and efficient environments, has handed over its creative duties to Dentsu Communications, a full service flagship agency from the Dentsu India Group. According to the industry sources, the account size is estimated in the region of Rs.6-8 crores.

Dentsu has been awarded the mandate to launch Ingersoll’s first corporate advertising campaign in India. The campaign will showcase the brand’s transformation from a heavy machinery company to an innovative technology brand that offers intelligent and integrated solutions to its customers.

The campaign that will run across print, television, outdoor and digital media is slated for an early August launch.

Speaking on the win, Taira Kimura, Chief Operating Officer, Dentsu Communications said, “It is a great honor for Dentsu Communications to partner with Ingersoll Rand India for their first ever advertising campaign. Through an integrated branding and advertising campaign spanning across several media, we are positive that the brand will grow significantly and enjoy greater positive recall among its target audiences.”

Swati Bhattacharya, Vice-President, Branding and Corporate Relations, Ingersoll Rand India said, “Over the years, Ingersoll Rand has transformed into a multi-brand commercial products manufacturer that inspires progress for its people and customers through its innovative technology solutions. The corporate advertising campaign will communicate where we are present and how our businesses impact lives. The campaign will play a significant role in enhancing our brand image, critical to our growth and expanding footprint in India. Dentsu Communications will handle the 360-degree advertising mandate for Ingersoll Rand India.”

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