AMO communications bags creative duties for News Express
Wins the account after a multi-agency pitch; to work on 360 degree campaign for the upcoming channel.
Neha Saraiya | Delhi | July 21, 2011
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With the companies calling for a multi-level pitch approach these days, the latest development is in the name of the AMO Communications, a Percept-Hakuhodo Company.
News Express, a TV news channel has signed AMO communications as its AOR. Seharyar khan, Head-Sales and Marketing, News Express commented, “We had called several agencies to pitch. But we were really stunned to see the presentation by AMO communications as they had given a detailed staging of each medium of communication.”
Speaking on the occasion of account win, Jitendra Khokle, COO, AMO Communications explained, “The channel has a unique view of the place that politics and news has in the viewer's life. Thus as an agency we shall be presenting this insight through a high impact multimedia campaign.”
The agency was pitted against euro RSCG in the last round before the final arrangement.
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