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Airtel digital TV adds 41 new channels

Enhances HD offering-now has 7 most popular true HD channels on its platform.

July 19, 2011:

Airtel digital TV-the DTH service from Bharti Airtel, has announced that it has added 41 new channels to its bouquet. The largest ever channel expansion exercise since its inception, has enhanced Airtel digital TV’s total channel options across linear, interactive channels to 247.  With this,  Airtel digital TV now has 7 most popular True High Definition (HD) channels-NGC, Discovery, Movies Now, Star Gold, Star Movies, Star Plus, Star World on its platform.

The addition of 41 channels across a cross section of genres and 9 languages, takes Airtel digital TV’s count of linear channels to 238, including 7 True HD channels. The 4 new True HD channels added are Star Gold, Star Movies, Star Plus, Star World. Among the new additions to its Standard Definition (SD) bouquet include 5 Telegu, 2 Tamil, 2 Malyalam, 2 Kannada, 11 Hindi, 1 Bhojpuri, 1 Oriya, 1 Bengali and 12 English channels. The new SD channels include the likes of BBC Entertainment, CBS Love, CBS Spark, CBS Prime, CBeebies, DD Malayalam, Discovery Science, Discovery Turbo, Food Food, Fox Crime, Enterr 10, Sakshi TV, Suvarna NEWS 24*7 and Magik TV.

According to Sugato Banerji CMO- Airtel digital TV, “We believe that with HD and regional channels emerging as a key customer need, width and choice of content will be a key differentiator going forward. Our enhanced HD bouquet will further encourage viewers in metros and larger cities who are going in for flat panel TV’s to opt for a strikingly superior viewing experience with Airtel digital TV HD. We have today one of the largest regional bouquets on DTH which we believe will play a key role in helping us further build on our leadership of new customer additions in rural areas.”

Airtel digital TV’s HD bouquet is priced at just INR 65/- month +taxes. The 7 True HD channels are also available on a-la-carte basis. Existing Airtel digital TV customers who have a registered Airtel mobile number can call on the toll free number 12150 OR SMS to 54325 while other customers can call 18001028080. Existing customers can also choose to opt for the services by subscribing to them via Self Care on the web or mobile.

PR@BestMediaInfo.com

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