Zzebra Public Relations launches Zzebra Sports

To be headquartered in Delhi with offices in Mumbai, Chennai, Kolkata, Bengaluru and the top tier cities.

BestMediaInfo Bureau | Delhi | June 8, 2011

In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations Ltd has launched Zzebra Sports, India's first Integrated Sports Communication firm.

Senior communication professional Sangeeta Kuriakos has come on board as the Managing Partner and will be responsible for driving the growth of Zzebra Sports in her new role. Sangeeta Kuriakos, who has extensive experience and a wide network in the sports industry is the Managing Director of The Specialists and former Chief Executive Officer of Clea Public Relations.

Zzebra Sports will concentrate on delivering high quality strategic, content management, online reputation management, media advocacy, event management, branding and design frameworks and IP platform creation.

Zzebra has a robust and unmatched sports portfolio of work across multiple sports disciplines, managing communication activities for India's leading sports management and marketing companies, sports celebrities, international and national associations and federations, and global tournaments. The sports disciplines Zzebra has been involved in include tennis, rugby, badminton, football, hockey, distance running, motorsports, mountain biking, golf, polo, yachting, apart from cricket, and has won industry accolades for their stellar work.

C.P.Thomas, Managing Director, Zzebra Public Relations Ltd. said, “We are pleased to announce Zzebra Sports, India's first integrated sports communication firm, which will leverage Zzebra's existing strengths in the sports industry and combine it with Sangeeta Kuriakos' immense understanding of the sector to create a winning entity. The sports marketing and communication space in India is still at a nascent stage and Zzebra Sports aims to take a leadership position and pioneer new benchmarks in sports communication."

Sangeeta Kuriakos, Managing Partner, Zzebra Sports added, “The entry of global sporting brands and organisations into India is indicative of sports being a sunrise industry.  With supremacy in cricket, and soccer, tennis and motorsports already occupying a large share of the mind space it is only a matter of time before we are a multi-sport nation catering to the entertainment needs of a large target audience, especially in the urban centres. I am pleased to join hands with Zzebra to lead and grow sports communication in the country and take advantage of the impending growth.”

Zzebra Sports will be headquartered in Delhi with offices in the other metros – Mumbai, Chennai, Kolkata, Bengaluru – and the top tier cities. Zzebra Public Relations is a leading communication consultancy headquartered in Mumbai, and is part of the Concept Group, India's largest independent communication group.

Info@BestMediaInfo.com

Info@BestMediaInfo.com