WB lines up mega action movies in June

The mega action movie block is powered by Yamaha and supported by Samsung and Taj Holidays.

June 9, 2011:

Hollywood action movie junkies have a big reason to smile as WB unleashes a thrilling blockbuster action movies line-up with WB's June Mega Action. Powered by Yamaha and supported by Samsung and Taj Holidays, the Mega Action movie block will spice up June with classic, adrenaline pumping movies such as 'Blade', 'The Matrix' and 'Superman' every weekend!

"WB is India's hotline to Hollywood, presenting the best of the best to the die hard English movie buffs.  Once again, delivering on this expectation, WB's June Mega Action is designed to take the action-movie lovers onto a roller coaster ride with Hollywood's epic action trilogies,” said Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India.

Begin the month by getting transported to a dark world of vampires with 'The Blade Trilogy' on 10-12 June at 9 p.m. and experience some spine-chilling action as vampires and humans have a face-off where only one can reign supreme. Next weekend, join Morpheus & Neo as they make the ultimate choice between the red and blue pill in one of the grandest sci-fi thrillers, 'The Matrix Trilogy' on 17-19 June at 9 p.m. Then fasten your seat belts and take an entertaining ride with the world's favourite superhero in the 'Superman Trilogy' on June 24-26 at 9 p.m.

WB June Mega Action is being extensively promoted across on-air, off-air and on-line. The marketing campaign includes print partnerships with Mail Today, Mid Day & Time-Out to create buzz about the action line-up. On ground, PVR theatres across Delhi and Mumbai will promote the high voltage content on WB.

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