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Vizeum India wins media duties for IMS

Close on the heels of bagging Nickelodeon account, the agency wins IMS business after a multi-agency pitch.

BestMediaInfo Bureau | Delhi | June 1, 2011

Continuing on their new business dream run, Vizeum India has just been named the media AoR for IMS Learning Resources Pvt. Ltd.  The business has been awarded to Vizeum after a multi-agency pitch. For Vizeum, this comes close on the heels of them picking up the media duties of Nickelodeon.

IMS is the leader in Management Entrance training. The institute once  ranked 4th in the education sector and 44th amongst the Top 50 Most Trusted Service Brands across India (AC-Nielsen & Brand Equity, December 2003) has more than 100 centers and over 50,000 students, successfully making it to the category of prestigious institutes.

Confirming the appointment of Vizeum, Marketing Head at IMS, Sanjay Barretto said  “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

S Yesudas, Managing Director, Indian sub-continent, Vizeum said “We are delighted at this win and for many other reasons too, 1) Vizeum, launched less than two years today manages over 25 impressive engagements, won through multi agency pitches and referrals, across all our 3 offices 2) Clients are waking up to the reality of engaging with partners and not media traders  3) Each of our clients are our ambassadors. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.  This business will be handled out of our Mumbai office”

Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.

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