The TVC is produced by Cutting Edge Films and directed by Andrew Hardaway.
Neha Saraiya | Delhi | June 27, 2011
Visual Computing Labs (VCL), a division of Tata Elxsi Ltd and a leader in the animation and visual effects industry has executed VFX for the latest television commercial of Toyota’s Corolla Altis. VCL was entrusted by the Production House, Cutting Edge films to execute the VFX for this television commercial. It was directed by Andrew Hardaway, a renowned international director specializing in automobile television commercials.
The script posed some challenges. It required the car to be shot in different locations – a studio and few outdoor locations and yet have continuous seamless transitions. A motion control rig was used during the shoot; this ensured that the camera moves across all locations were identical.
The creative brief required that the lighting accentuate the details and show the car in a particular way to draw attention to its elegant design. There were multiple passes of each shot of the car, highlighting one small detail per pass. Some shots had as many as 10 passes. This was later composited together by the Flame artists at VCL.
The G&G logo which is the anchor for the new Toyota campaign was built in CG. The lighting artists at VCL used reflection maps specifically shot on location to ensure that this logo fit right into the shot. The reflective floor was also built and shaded by the artists at VCL. A CG model of the car was created by VCL to ensure that the floor and the G&G logo reflected on its surface in a realistic manner. The CG car was also critical to ensure continuity of the reflections on the surfaces of the automobile as the shots progressed from the studio environment to the live location.
In addition to the above a lot of the shots were required to be stabilized, the background in the outdoor locations required to be cleaned up and the entire commercial needed to be colour corrected to give it a pristine and uniform look.