The half an hour show to bring interesting and innovative merchandise across categories.
June 21, 2011:
STAR CJ alive has taken the next step of home shopping by launching a unique and exciting weekly show âGood Shopping Indiaâ. Every Saturday 8 p.m. will see viewers sitting glued to their TV sets till 8.30 p.m. as this half an hour show will bring interesting and innovative merchandise across categories at sincere value to all STAR CJ alive viewers.
While shopping on television has always been about pitching products, prices & promotions to viewers, hoping to entice them, GSI is about opening up a two way street with viewers so that for the first time one visibly takes the viewersâ wants & expectations into consideration. The âGood Shopping Indiaâ show will not only be an avenue to buy great products but will also engage and involve the viewers in an interactive session where opinions, recommendations, feedbacks, smart tricks to use the products, ratings and recipes etc. will be encouraged. The show will also feature review of the products from the past users.
Talking about the rationale for this show, Paritosh Joshi, CEO, STAR CJ Network India Pvt. Ltd. said, âIt has been STAR CJ aliveâs constant endeavor to bring its viewers the best and most well researched merchandise and recommend the best for them, thus making our channel THE preferred and ultimate shopping destination. Good Shopping India is an attempt to move beyond the conventional product selling and reach out to more and more people thus meaningfully transforming their lifestyles. We want to engage with our viewers and increase their involvement with our channel by inviting them to send their opinions & recommendations while the products are on air.â
Through this new show, the channel hopes to get their viewers accustomed to tuning in to STAR CJ alive by offering the fabulous products & brands at the best value. Enabling viewer interactivity, the channel will also pay attention to the shopperâs purchase habits.
That is not all. A unique number will also be displayed on the TV screens where the viewers can send in SMS to share their views, concerns and feedback. Internet savvy viewers can post their views on STAR CJ page on Facebook and Twitter.