Premiering today, The TVC is conceptualized by Leo Burnett and shot by Amit Sharma and his team at Chrome Pictures.
BestMediaInfo Bureau | Delhi | June 15, 2011
Sony Entertainment Television launched the much anticipated advertising campaign for the most popular game show on Indian television Kaun Banega Crorepati 2011. The anticipation primarily is based out of huge expectations from this yearâs campaign after the unprecedented success of last yearâs KBC campaign â sweeping all national and international awards, proved to be the most successful advertising campaign by walking away with 6 ABBYâs and 4 at Promaxbda, making SET the highest awarded media brand.
Speaking on the campaign, Danish Khan, Senior Vice President & Marketing Head, SET said, âThis year the challenge was to take the campaign and the thinking forward and build upon the hugely successful KBC campaign of 2010 - âKoi Bhi Sawaal Chota Nahin Hotaâ. This year also the campaign retains that distinct KBC flavor, while we take the thought forward. The thought âKoi Bhi Insaan Chota nahin Hotaâ â is rooted in yet another popular belief of our society that âeverybody inherently has capability to achieve something extra ordinaryâ. Hence donât underestimate anybody â a right platform and a good knowledge can transform life - KBC is that platform.â
Anup Vishwanathan, Business Head SET account, Leo Burnett said âLast yearâs campaign celebrated âknowledgeâ and since the thought that âkoi bhi gyaan vyaarth nahin hotaâ (no Knowledge ever goes waste) and truly âknowledge is the passport to a better lifeâ is rooted deep in our collective psyche â hence âKoi Bhi Sawaal Chota Nahin Hotaâ was relatable to people across and received a lot of appreciation, awards, popularity and ratings. The campaign created a unique grammar for brand KBC â insightful message delivered in a punchy popular entertainment format to be consumed by people from across social spectrum.â
Like last year, this year too Amitabh Bachchan will anchor the philosophy of KBC in all the films. Â Delivered in its characteristic style, this yearâs KBC campaign will have five films each with a distinct story and a distinct character, that will engage, entertain and bring alive the core thought of this season â Koi Bhi Insaan Chota Nahin Hota. The Campaign is conceptualized by Leo Burnett (Creative Agency) and executed by Chrome Pictures (Production House).
âIn what will be first for any television campaign, it will have a worldwide premiere on Youtube on 15th June, before being circulated elsewhere. âYoutube is SETâs partner for KBC and with its unmatched ability to reach out to millions in matter of minute, it is a perfect platform for first look of KBCâs much anticipated Campaignâ says Danish Khan, Senior Vice President & Marketing Head, SET.
This present campaign consists of a series of five extraordinary films each with different story, character, set-up and theme but with same thought â koi insaan chota nahin hota
India is the country with lots of hope and dream.due to corruption in this country we r still in third and fourth place in the world.if all come toghether to fight corruuption i feel we will be soon in first position.corruption is like tooth decay to this country every second eating some part of it.