Saptahik Sakal undergoes repositioning

Targeting young, progressive and ambitious readers, the all new weekly magazine dons a new logo and new layouts.

BestMediaInfo Bureau | Delhi | June 13, 2011

Saptahik Sakal, the largest read Marathi daily from Sakal Media Group, has undergone a repositioning exercise to better serve the aspirations of the progressive Marathi readers. This is now the latest addition to the slew of changes that has been brought about by the Sakal Media Group, since January, to rejig and refresh their product content and portfolio.

The all new “Saptahik” is aimed at progressive young families that are part of the rapid urbanization of Maharashtra. The first issue of the magazine was released on 21^st May, 2011. The new magazine will now be more progressive with orientation towards the liberal, educated Marathi family with content ranging from success stories, young achievers, gadgets, travel, finance management, grooming, relationships, parenting, lifestyle, world-cuisine, entertainment etc. Saptahik will always have a positive tone of voice, will showcase inspirational stories and present a unique point of view beyond knowledge sharing. The content will provide the readers with a global outlook. The new logo also displays fresh, uncluttered & contemporary look. Layouts & visual treatment of stories will be at par with international publications.  Saptahik will have special issues on topics that matter to young, progressive and ambitious readers.

According to Abhijit Pawar, MD Sakal Media Group, “Saptahik is now a fresh, easy reading weekly for time-strapped readers. The weekly also promises to encompass spiritual aspects that have become a necessity to heal today's fast paced lifestyle.”

The new look magazine is poised to reach its already huge base of progressive Marathi families and also add new readers who are sure to find resonance with the magazine with new and fresh look and content.

Saptahik Sakal is currently the number 1 weekly in the Marathi language space, with an average readership of 2,16,000 across Maharashtra according to IRS Q4 2010.

Info@BestMediaInfo.com

Info@BestMediaInfo.com