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SapientNitro to handle creative and media duties for First Data

SapientNitro will soon roll out new campaigns for First Data.

BestMediaInfo Bureau | Delhi | June 24, 2011

SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that it has signed an agreement to become the agency of record for First Data Corporation, a global leader in electronic commerce and payment processing. SapientNitro will handle corporate identity and through-the-line advertising for Atlanta-based First Data, including creative, media, and strategy, as part of this new relationship.

First Data is a global technology and payments processing leader, serving more than six million merchant locations, thousands of card issuers and millions of consumers worldwide, including financial institutions, large and small businesses and government agencies.

“We are thrilled to work with SapientNitro to re-define our brand and build customer awareness,” said Larry Drury, Senior Vice President, Global Marketing, First Data. “We believe that our vast product portfolio and payments expertise helps drive customer revenue and profitability and look to SapientNitro as a strategic partner to develop a brand platform and comprehensive media strategy to reach our target audience.”

SapientNitro has been working with First Data to develop and relaunch its corporate brand identity, including its “Beyond the Transaction” tagline and “Beyond” symbol: a strategic platform from which differentiating, iconic, globally relevant, and flexible creative executions could be derived. Based on the “Beyond” platform, SapientNitro will be rolling out new campaigns for First Data.

“With SapientNitro’s deep experience in providing integrated marketing services to the many of the world’s leading financial services institutions, we are thrilled to be selected by First Data as the strategic partner to help define the brand strategy and create a communications platform that will bring the company to the next level,” added Hank Summy, SVP and New York managing director of SapientNitro. “In many ways, First Data and SapientNitro are quite alike using technology to transform their respective industries, and SapientNitro is uniquely positioned to help shape First Data’s brand identity and build awareness within its target audience of business buyers.”

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