Ratan's Swayamvar creates buzz in digital space

Digital initiatives include mobile game, web game, audience call and Ratan's Audio Dairy on mobile.

BestMediaInfo Bureau | Delhi | June 10, 2011

The wait for all the bachelors is finally over, as Ratan Rajpoot the bride to be and her potential grooms have got the buzz going on not only on television but in the virtual world as well. Imagine TV has now taken a step ahead to promote Swayamvar Season 3- Ratan ka Rishta in the digital space.

The countries most beloved bitiya Ratan Rajpoot embarked her journey to find her Prince Charming in Head and Shoulder presents Swayamvar Season 3 - Ratan Ka Rishta along with the 16 eligible bachelors who have come different castes, states and countries. The boys will have to win the unusual challenging tasks to impress Ratan and win over her heart. Ratan will ultimately tie knot with that one lucky prospective groom in a grand ceremony.

For the 3^rd season of Swayamvar Imagine TV has undertaken some unique digital initiatives that includes mobile game by UTV India Games, which was also the number one downloaded game on Airtel in the launch week. Imagine TV has yet again partnered with Zapak and also launched Web Game that is also hosted on Facebook and Imagine TV's website. The game gives the audience a chance to see where they would stand if they were in the real Swayamvar. The channel also launched a unique initiative where audience call Ratan & give her advice each of the prospective grooms. The initiative received an overwhelming response of 5000+ calls in one day.

Along with that, to know more about Ratan, her prospective grooms and the show the channel is providing 'Ratan's Audio Dairy' for Airtel, Vodafone and Reliance users.  To get connected with their favorite bitiya on TV Vodafone is also availing a live audience for its subscribers on 14^th June. And not only this, the subscribers of channel99 also receive a WAP link which has interesting pictures from Swayamvar along with captivating captions.

On their digital initiatives Nikhil Madhok, Senior Director Marketing & Communications, Imagine TV says, "Ratan ka Rishta is a beautiful concept and we want to reach out to a larger set of audiences with various digital initiatives so that they can connect with their favorite bitiya and participate in the show. We are optimistic that with these initiatives, we will be able to involve audiences from across the country in the matrimonial journey of their chahiti bitya.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com