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Ormax Media: Bheja Fry 2 to beat Always Kabhi Kabhi

Ormax Media’s Moviescope™ box office predictions for the movies releasing on 17th June.

BestMediaInfo Bureau | Delhi I June 15, 2011

As per Ormax Media’s Moviescope™ predictive model, Sagar Ballary’s Bheja Fry 2 is expected to have a nett weekend opening of Rs 5.5 crores, assuming a release across 550 cinemas. Also Rohan Abbas’ Always Kabhi Kabhi is expected to have a nett weekend opening of Rs 2.2 crores, assuming a release across 550 cinemas. Both the big ticket movies are releasing worldwide this weekend on 17th June, 2011.

Bheja Fry (original), which released in April, 2007 had an opening weekend of Rs 1.54 Crores. The film went on to gross a lifetime box office collection of Rs 6.1 Crores.  However, there has been an increase in the number of multiplexes and the ticket prices over the last four years.

Moviescope™ is a Film Research Engine designed to take care of all the needs of a producer. This includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.

Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release, and the Lifetime Box Office (LBO) within three days of release.

Info@BestMediaInfo.com

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