NaiDunia celebrates 64^th anniversary

Launches Reader Connect print and promotional activities along with CSR initiative.

BestMediaInfo Bureau | Delhi | June 3, 2011

Coinciding with the World Environment Day, NaiDunia has been celebrating its Anniversary with an environmental theme year-on-year. In past, NaiDunia has accomplished extremely impactful and successful thematic campaigns. While 'Tham Lo Paani' propagated Water Conservation and installation of Rain Water Harvesting systems, 'Tham Lo Hariyali' focused on plantation and distribution of free saplings across seven units in MP, CG and Delhi-NCR.

This year on completion of 64 year of publication, NaiDunia appeals people'Apne Haathon mein Tham Lo Hariyali' (Go Green, say No to Polythene). With this theme, NaiDunia shall promote usage of eco-friendly paper bags instead of polythene bags. 5 lacs bags are being made in two different sizes, which shall be distributed to shoppers through various retails outlets, road side vendors, public transport, hangouts and malls in Indore, Bhopal, Gwalior, Jabalpur, Raipur and Bilaspur from 5th June. The activity shall go on for 10 days.

'Polythene bags have become a menace for the environment and public health. Everybody knows it. Still, there's no stopping to it. Despite a ban on sale and use of below standard polythene bags, one can get them everywhere. Unfortunately, civil authorities do not seem to be perturbed on this issue. Therefore, we thought of this initiative. Public has always whole-heartedly supported each of our initiatives related to environmental concerns. In fact, we have been able to move several NGOs, social organizations and Municipal Corporations to take our initiatives further. This time too, we believe, we can spark off a trend of using paper bags ', shared Vinay Chhajlani, CEO- NaiDunia Media.

'As an environmental commitment, generally we try to use as much recycled newsprint as possible in daily printing. And for the bags we decided to use our own newsprint waste. Since making of newspaper bag is not an easy task and is completely a manual process, our team has deployed around hundred people in Indore and several others at each of our units to supply the bags timely. Various sponsors and Govt. Institutions have also come forward to support this initiative. This CSR initiative is being promoted through print campaign, radio and on ground activities', informed Vineet Sethia, Director- NaiDunia Media.

Besides this CSR initiative, NaiDunia has also launched few Reader Connect print and promotional activities. Debu Mishra, President (S&D) said, 'we are inviting people turning 64 this month to share their experiences with our readers, as they have witnessed the world, the society evolve over these years. We shall publish select article in the newspaper. Also we are inviting our readers to call up our office on 5th June if they have '64' in their mobile No., ATM card, House No., Vehicle No. etc. They shall be rewarded with a goodwill gift. This is our way of saying 'thank you'.

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