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Mercedes-Benz India launches Mobile-optimized Website

Becomes the first automotive manufacturer in India to bring its content & services on mobile.

BestMediaInfo Bureau | Delhi | June 15, 2011

Continuing its legacy of introducing newer innovations and catering to the rapidly evolving set of tech savvy customers, Mercedes-Benz India becomes the first car manufacturer in India to launch a mobile-optimized website,

The new mobile-optimized website can be readily accessed through multiple mobile devices including smart phones, Androids and other feature phones capable of internet browsing. Customized for mobile viewing, the website presents a summary of the brand’s corporate website, which is designed to function like a virtual car showroom with information on product highlights, technical data, picture galleries, pricing and details on local service centers.

The mobile website is served in multiple layout modes device specifically to ensure maximum quality output: irrespective of using HTML, xHTML or WML. Aimed at offering improved usability, better graphics & functionality, users soon will also have the option of redirecting themselves to the mobile website from the main website as well.

Manas Dewan, General Manager, Corporate Communications & Strategic Planning, Mercedes-Benz India Ltd elaborated, “The mobile website reflects the contemporary nature of the Mercedes brand. Our mobile optimized website will ensure that customers and enthusiasts of the Mercedes brand can enjoy far greater levels of interactivity as compared to any other manufacturer in India. Features like– fast browsing, video and flash content, easy navigation and enhanced interface will further enhance browsing experience”

Mercedes-Benz India has also upgraded its corporate website With optimized interface, easier navigation and features such as a full-screen viewing, bookmarks and downloads, the visitor experience has been significantly enhanced.

Besides being the pioneers of luxury automobile Mercedes-Benz now also earns the distinction of pioneering the concept of mobile website in India that truly epitomizes the core brand philosophy of “The Best or Nothing”.

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