Vidyadhar Kale and Rajendra Dwivedi made General Manager; Swati Mohan becomes National Director.
BestMediaInfo Bureau | Delhi | June 7, 2011
The agency has promotedÂ Kartik Sharma from General Manager-Mumbai to Managing Partner level. He will now also be involved in growing Maxus regionally and building the on the Maxus Product â€“ Relationship Media. Kartik has been working in Maxus since 2007 and joined as Mumbai head.
With the above Maxus Mumbai will in turn be handled by 2 General Managers â€“ Vidyadhar Kale and Rajendra Dwivedi. Vidyadhar was earlier Client Leader on Vodafone. He will now be handling Vodafone and Lâ€™Oreal Business. Rajendra who was earlier Client Leader â€“New Business Development will now be handling the TataSky, Fiat, Parle, IDBI and Allianz amongst others. Both will in turn be reporting to Kartik Sharma
In a related development, Swati Mohan of Maxus also gets promoted to National Director Level heading the Branded Content division (ESP) nationally. She came into Maxus last February and was instrumental in setting it up within Maxus, apart from the Groupm ESP teamâ€™s support structure. Swati already has a team of 3people across cities to help focus on the use of content, entertainment field and sports for Maxus clients.