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Luminous launches new campaign Scratch Karo Sachin Pao

Summer campaign gives consumers a chance to play with cricket legend Sachin Tendulkar.

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BestMediaInfo Bureau
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Luminous launches new campaign Scratch Karo Sachin Pao

Summer campaign gives consumers a chance to play with cricket legend Sachin Tendulkar.

BestMediaInfo Bureau | Delhi | June 29, 2011

publive-imageGet ready to win some cool prizes this summers as Luminous Power Technologies, a leader in Power Backup solutions for home, commercial, telecom towers & renewable energy systems, has launched a special promotional offer “Scratch Karo Sachin Pao” to boost up the sales for summer season.

A chance to play with cricket legend and Luminous brand ambassador Sachin Tendulkar can be won by buying Luminous product and scratching a card to look what is hidden for you. Scratch Karo Sachin Pao” offer is applicable on Luminous Inverter/Long Back Up UPS (Up to 3000 VA) and will be in operation all across the country from June 15–August 31, 2011.

Customers will get a scratch card on every purchase of an Inverter/Long Back Up UPS (Up to 3000 VA) during this period. With every scratch card comes assured gifts including one year free AMC worth of Rs.1200/- (On Inverters/Long Back Up UPS only), Motorcycle, Laptop, 32” LCD Television, 21”LCD Television, Window Air conditioner, Refrigerator, Washing machine - semi automatic, 600 VA inverter, Microwave oven, Mobile Phone, and Reebok T Shirts.

In addition to the assured gifts with every purchase of Luminous Inverter/Long Back Up UPS (Up to 3000 VA), customers also get the opportunity to win bumper prizes including Maruti Alto, Skoda Laura, and a chance to play with the cricket legend and Luminous brand Ambassador Sachin Tendulkar.

The new campaign will be supported by various marketing activities like Television Commercials, Print advertisements, Dealer Point of Purchase materials (Fliers, Posters, Banners), website and various other on-ground activities. This will help in educating the customers & dealers more about the scheme.

While announcing the launch of Company's new promotional campaign, Manish Pant, Managing Director, Luminous Power Technologies said, “Luminous has always been known for launching innovative offers for our customers. “Scratch Karo Sachin Pao” offer will add to the consumer excitement because of the sheer exhilaration of getting a chance to play with our brand ambassador Sachin Tendulkar and win lots of attractive prizes. This new offer will work as a great sales booster for us this summer season.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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