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IRS Q1 2011: Top 10 dailies in Himachal Pradesh

Amar Ujala and Divya Himachal still going strong in the hilly state; Punjab Kesri too gains in this quarter.

BestMediaInfo Bureau | June 21, 2011

Hills of Himachal Pradesh are being ruled by the Hindi Daily ‘Amar Ujala’ with an AIR of 4.34 lakh. The paper has grown by 2.1% in the first quarter of IRS 2011. In the previous quarter Amar Ujala had an AIR of 4.25 lakh and 4.01 lakh in Q1 of IRS 2010. In the year 2010 Amar Ujala added 33,000 new readers.

After a heavy loss in the last quarter, ‘Punjab Kesari’ has shown about 8% of growth in the current survey. The paper has taken its AIR to 3.65 lakh in IRS Q1 2011 as compared to 3.38 lakh in the previous quarter and 3.70 lakh in Q1. The paper has maintained its readership up to some extent over the past one year.

‘Divya Himachal’ is at number 3 slot with an AIR of 1.85 lakh and has added 15,000 readers in the Q1 of IRS 2011. The Hindi daily had an AIR of 1.7 lakh in the previous quarter and 1.33 lakh in IRS Q1 2010. Over the last year, Divya Himachal grown by 39%.

At number 4 is ‘Dainik Bhaskar’ with 59,000 readers. The paper has lost 5,000 readers in the current AIR. In Q4 of IRS 2010 Bhaskar had an AIR of 64,000 readers while it had recorded 83,000 readers in Q1 2010.

English Daily ‘The Tribune’ continues to be at number 5 position with 47,000 readers. The paper has added 2,000 readers in the current IRS. The Tribune had an AIR of 50,000 in IRS Q1 2010.

At number six is Nation’s number 1 Hindi daily ‘Dainik Jagran’ with 21,000 readers. The Hindi daily has lost 10000 readers in the current quarter.  It had an AIR of 49,000 in Q1 of IRS 2010.

Despite loosing 1000 readers ‘Hindustan Times’ is remains at 7th position with 13,000 readers. The English daily had an AIR of 11,000 in Q1 2010.

‘The Times of India’ is at No.8 with 10,000 readers. The paper has lost 3,000 readers in the current quarter. In Q1 2010, TOI had an AIR of 7,000 in the state.

9th and 10th newspapers of Himachal are ‘The Economic Times’ and ‘Business Standard’ with 4,000 and 1,000 readers respectively.


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