AdAsia 2011 confirms 3 key speakers

David Droga, Ram Charan and Rishad Tobaccowala to share their perspective at the congress to be held in New Delhi.

BestMediaInfo Bureau | Delhi | June 8, 2011

AdAsia 2011 has confirmed David Droga, Dr Ram Charan and Rishad Tobaccowala as Speakers for the congress to be held in New Delhi from October 31 to November 03, 2011.The three erudite speakers will draw on their rich and varied experience to share their perspective on the evolving dynamics in business management, marketing and communications at AdAsia 2011.

David Droga founded Droga5 in New York in 2006. Creativity magazine named it “US Agency of the Year” in 2007. Droga5 is now one of the fastest growing independent agencies in America.During his advertising career, David has worked as Worldwide Chief Creative Officer of the Publicis network, Executive Creative Director of Saatchi & Saatchi London, and Regional Creative Director of Saatchi & Saatchi Asia. He is the single most-awarded creative professional at the Cannes International Advertising Festival andhas been inducted into the American Advertising Federation Hall of Achievement and honored with Lifetime achievement awards across the globe.

Ram Charan is a highly sought after business advisor and speaker famous among senior executives for his uncanny ability to solve their toughest business problems. For more than thirty-five years, Dr. Charan has worked behind the scenes with top executives at some of the world's most successful companies, including GE, Verizon, Novartis, Dupont, Thomson Corporation, Honeywell, KLM, Bank of America, and MeadWestvaco. He has earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar. After receiving his doctorate degree, he served on the Harvard Business School faculty. Dr. Charan is well known for providing advice that is down to earth and relevant and that takes into account the real-world complexities of business. Identified by Fortune as the leading expert in corporate governance, Dr. Charan is helping boards go beyond the requirements of Sarbanes-Oxley and the New York Stock Exchange by providing practical ways to improve their group dynamics. Boards, CEOs, and senior-most human resource executives often seek his advice on talent planning and key hires. He was among BusinessWeek's top ten resources for in-house executive development programs

Rishad Tobaccowala helps guide strategy and serves as a catalyst to innovation efforts across Vivaki – a Publicis Groupe entity. Tobaccowala has also served as the Chief Innovation Officer of Publicis Groupe Media and was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, a dedicated unit of SMG that specializes in leveraging search applications in new ways.Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation (2005), and TIME magazine dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; and honored by OMMA as a Media Strategist All-Star in 2005. In 2008, he was named an industry legend by Ad Color and in 2009, conferred anIndustry Achievement award at ad:tech for long-term dedication and industry service.

Commenting on these confirmations, Madhukar Kamath, Chairman of the Organising Committee AdAsia 2011 and Group CEO & Managing Director - Mudra Group said, "AdAsia2011 is honoured to welcome David Droga, Ram Charan andRashid Tobaccowala to AdAsia 2011. Their varied experience and expertise in different fields of management, marketing and communications will add immeasurable value to the entire conference and will provide it a holistic view."

AdAsia returns to India after eight years. In 2003, the AdAsia congress was hosted in Jaipur and was widely regarded as a landmark in the history of the Congress.  AdAsia 2011 will not just be about Ads and Asia. It has a far more ambitious vision and seeks to comprehensively explore all aspects of the theme Uncertainty: The New Certainty. The business world is currently at an inflection point witnessing a realignment of global economic leadership. In the 19th Century, the world looked to the West for innovation and progress. In the 21st. century, everyone's attention is riveted on Asia. AdAsia 2011 will thus provide a ready platform to chronicle change of a significant magnitude and provide a glimpse of the opportunities and challenges that lie ahead. The prolific agenda of AdAsia 2011 will comprise over 15 intellectually stimulating sessions aimed at exploring the business ecosystem and understanding the nature of disruption to effectively address pertinent concerns.

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