To share creative responsibilities for these films and UTV will manage the production, marketing and distribution.
BestMediaInfo Bureau | Delhi | May 20, 2011
The Walt Disney Company in India and UTV Motion Pictures Indiaâs leading movie studio have announced a creative alliance to co-produce a slate of Disney branded films aimed at family audiences. Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution.
âTogether with UTV, our goal is to produce films that have a direct connection with the dynamic and expanding India audience and that embody Disney brand values - optimistic, fun, meaningful and emotional entertainment for the entire familyââ said Mahesh Samat, managing director, The Walt Disney Company India Pvt. Ltd. âFrom television to publishing to online gaming and studios, we are singly focused on developing stories, characters and experiences that reach into the heart of the communityâ.
Ronnie Screwvala, CEO of UTV said âI believe this is a strategic initiative that further strengthens our relationship with Disney. It is a wonderful affirmation for UTV that a much loved global entertainment brand like Disney has the confidence in our creative and commercial capabilities and we welcome this co-production alliance. The combined offering of UTV and Disney content will offer Indian viewers a tremendously diverse range of movies across languages and genres.â
Disneyâs creative partnership with UTV further establishes its position in the Indian market where local production is key and also complements its fast-growing Disney-branded businesses. In 2006 the company acquired Hungama TV, Indiaâs leading Indian childrenâs television channel, and took an equity interest in media company UTV Software Communications Limited which it later increased in 2008 allowing both companies to maximize each otherâs expertise and reach globally, and in India.
âOur relationship with UTV has yielded creative excellence for our audiences. To broaden our relationship into movie production is a natural extension that we are very excited about. Todayâs announcement combines UTV's unparalleled commercial and artistic success with the best traditions of Disney storytelling and global franchise creationâ added Samat.
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