He comes in here from Bates141 where he was COO and Executive Director.
BestMediaInfo Bureau | Delhi | May 3, 2011
Mukherjee joins TBWA\India following 11 years at Bates141. He will take over the reins from Niraj Dadoo, who has laid the groundwork for TBWA\India over the past two years, but is moving overseas.
âI am absolutely delighted to partner with Shiv on this initiative â in helping to grow Omnicomâs business in India at TBWA\India. TBWA is clearly poised to scale to greater heights and I am excited and happy to be a part of the agencyâs âDisruptionâ mantra,â said Mukherjee.
Commenting on Dadooâs departure, Shiv Sethuraman, TBWA\Indiaâs Chief Executive Officer said, âI must thank Niraj for the fantastic job he has done over the past two years. He joined TBWA right in the middle of the economic downturn and set about creating the sound financial and commercial pillars necessary for TBWAâs growth in the long run. We wish him the best in his future endeavors.â
On Mukherjeeâs appointment, Sethuraman commented, âI am very pleased that we found someone as qualified and experienced as Manosh to take over the reins from Niraj. He is a seasoned professional and has worked alongside some of the industryâs leading figures as their commercial and financial partner in his long innings with Bates 141.â
TBWA\Asia Pacificâs Chief Operating Officer Alain Rhone added, âNiraj has been my partner in the last two years in building a strong foundation that the group needed in India and I am very grateful to him. I am also excited to welcome Manosh, who shares our passion for raising TBWA to the next level in this key market. He will be a great ally for Shiv and for TBWAâs operations in Asia.â