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Six Inches Communication wins RiddiSiddi Bullions business

To handle the brand communication for RSBL’s various products.

BestMediaInfo Bureau | Delhi | May 25, 2011

RiddiSiddi Bullions Limited (RSBL), one of India’s largest bullion traders, has appointed Six Inches Communication, an integrated brand communications agency, for the holistic brand communication of its various products.

The group is worth approximately 20,000 crores and has a host of products related to gold and silver bullion. No pitch process took place prior to RSBL choosing Six Inches Communication as its creative partner.

Commenting on the association, Ketan Kothari, Director, RSBL, said, “Six Inches Communications displayed tremendous passion right from the onset, understood our group and its products well. That was one of the primary reasons we chose to partner with them. We knew we had made the right choice when we experienced their innovative ideas first-hand.”

Pravin Shah, CEO and Managing Director of Six Inches Communication wishes to repay the confidence RSBL have in his agency, “We are thrilled. The promoters at RSBL are big on ideas and innovation. Their faith in us will further drive us to create inspirational and memorable work for them.”

The agency has already begun work on the group’s latest product line that will be launched in the coming weeks, catering to High Net Worth Individuals. They have created the brand name, given the product an identity and set the tone for its digital strategy. The creative strategy will involve a media mix of outdoor, electronic, digital and direct activation.

RSBL hopes to strike gold and win over investors’ hearts and Six Inches Communication has promised to strive towards that goal with the association.

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