Sakal Launches New Financial Supplement Posiview

Targets working adults in the age group of 35-55 years; also contains special content for the youth between 25-35 years.

BestMediaInfo Bureau | Delhi | May 25, 2011

In keeping with its pledge of continuous addition of values in its product portfolio, Sakal's Pune edition has come out with its new weekly financial supplement called Posiview. It comes on every Monday and the format is tabloid. The supplement will deal with wide gamut of financial contents with the theme as “earn well, spend wisely and invest smartly”.

The supplement will be targeted towards mainly working adults in the age group of 35-55 years and will also contain special content for the youth between 25-35 years who are at their prime.

This is perhaps the only financial supplement in regional languages which demystifies some of the myths associated with high-risk-high-gain investment opportunities.  The expert panel of 'Posiview' will guide the investors to invest wisely and reap high returns on investment. The panel has extensive experience in finance, banking and allied industries.

Abhijit Pawar, MD of Sakal Media Group says, “When we conceived this product, we decided it will act at three levels:  1) action enabler- which helps the reader take an informed decision,2) ready reckoner-  will become a reference material worth preserving and 3) a trusted partner- will directly present opportunities for investments”. He further adds that, “Posiview will be an ideal platform for communicating with this focused audience about banking, loans, mutual funds, fixed deposits, shares, insurances and anything that clearly falls under Earning, Saving or Spending”.

The supplement is strong on visual and its compelling graphics make it easy to read. The supplement will soon roll out to other parts of Maharashtra and it has planned some on ground activities and readers' engagement programmes as a part of its promotion plan.

Sakal Media Group's Other Print Titles:

• Saptahik Sakal- Largest read magazine in Magazine in Marathi language
• Agrown- India's first agro daily with a Jul-Dec 2010 ABC circulation of 81932 copies
• Tanishka- A woman's magazine in Marathi
• Premier- Only Film magazine in Marathi.

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