Saatchi & Saatchi wins creative duties for Skoda India

To handle Skoda's entire portfolio; the account size is estimated in the region of Rs. 60-70 crores.

BestMediaInfo Bureau | Delhi | May 16, 2011

Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.

As part of the mandate, Saatchi & Saatchi will handle Skoda's entire portfolio including Fabia, Laura, Yeti and Superb. In addition to the existing brands, the agency will also play a key role in creating buzz for any new car brands that will be launched and other corporate initiatives.

Though there was no confirmation available on the account size from client and agency both, industry sources have confirmed that the account size is pegged at over Rs.60 crores. Saints & Warriors Mumbai is the incumbent agency on the account.

Talking about the win, Kamal Basu, CEO, Saatchi & Saatchi India says, “Skoda has been a brand with a lot of 'mystique' in India. Unraveling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to.”

Commenting on this development, Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi India said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like Skoda. We look forward to the task before Saatchi & Saatchi to turn Skoda into a Lovemark.”

Regarding the selection of Saatchi & Saatchi, Tarun Jha, Head - Marketing, Skoda Auto India said, "Skoda Auto, with the unveiling of its new logo and corporate identity, has embarked upon a new journey across the world. The 'New Power of Skoda' is part of a global strategy and will give the marque a more potent role in the life of the Indian customer. After a wonderful decade, Skoda Auto India is all set to go to greater strengths. We see Saatchi & Saatchi as a strong partner which will help us achieve this objective."

Confirming this, Thomas Kuehl, Member of the Board - Sales & Marketing, Skoda Auto India Pvt. Ltd. said, "Skoda Auto India is looking for strong partners to help it achieve its ambitious plans in India. Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate on the brand."

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