The exclusive and unique platform that will showcase the most popular TV Show characters across TV channels.
BestMediaInfo Bureau | Delhi | May 6, 2011
Backed with the successful execution of 2 National properties - BIG Star IMA Awards & BIG Star Entertainment Awards and receiving tremendous success (BIG STAR ENTERTAINMENT AWARDS received a TRP of 5.78 ) and a series of Regional Television, Music, Movie and Entertainment awards, Reliance Broadcast Network Ltd. announces the ‘BIG Television Awards’. Aptly titled ‘BIG Television Awards’, the awards are truly BIG as it is conceptualized to offer India’s first and only television awards that seeks to create a unique platform where India will choose their favourite television characters. These awards will be chosen by a set of esteemed Jury members who will nominate the characters and then leave it open for India to vote. This property will be promoted across the 45 stations of 92.7 BIG FM and the on ground execution of the show will happen in June 2011.
The ‘BIG Television Awards’ will showcase the collective strength of RBNL through its various media verticals making this property one of the biggest award functions that the audiences have ever witnessed!
Given the strength of Reliance Broadcast Network Limited’s multi-media businesses, the property stands to be amplified across the business verticals, ensuring it reaches out to audiences across the length and breadth of the country, cutting across languages, genres, states and more. The property will be promoted across radio station - 92.7 BIG FM, out of home division - BIG Street, live entertainment business - BIG Live and its most recent channel launched especially for the Hindi heartland - BIG MAGIC. All these businesses will collaborate to offer the ‘BIG Television Awards’ the reach it requires and the participation and support it desires. The property will be broadcasted on Star Plus.
Commenting on this initiative, Rabe. T. Iyer, Business Head- BIG LIVE & BIG STREET said, “Television is the cornerstone of entertainment in India and with this intellectual property, we want to bring together artists from the small screen who entertain us each day. We have conceptualized this to cut across the socio-geographical diverse Indian television industry. We are confident that with our ability to amplify this across our business verticals, we will see excellent audience acceptance, while offering advertisers an excellent property to be associated with.”