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Network18 launches Firstpost.com, India’s first exclusive digital newsroom

To mark the launch, Network18 has launched 360 degree campaign across the country and across the medium.

BestMediaInfo Bureau | Delhi | May 9, 2011

Network18 has announced the launch of Firstpost.com, an exclusive online news and views website that is truly digital and accessible across platforms and devices. Built on the fundamentals of blogging and the quick post, user interaction, discussion and debate, Firstpost presents a digital newsroom powered by expert writer-editors across the country and the globe to capture what we think is a powerfully shifting news and media consumption reality.

Firstpost will explore forms of curation, opinion writing, long form and short form that will be defined by sharp and insightful questions, strong commentary, breaking views and skilful selection and analysis. Through the use of best-in-class design, technology, tools and image production it will strive to be the first stop in a person’s web journey. Firspost.com will cover Current Affairs, Politics, World, Business, Investing, Economy, Ideas, Living, Bollywood and Sports.

To mark the launch, Network18 has launched 360 degree campaign across the country and across the medium.

Speaking on the launch of Firstpost.com, Lakshmi Narasimhan, CEO, Web18 said, “The Network18 group is committed to News and internet. And Firstpost.com is a happy confluence of both. This product uses the unique strengths of the medium and will enrich news consumption across platforms.”

Speaking on the launch of Firstpost.com, R. Jagannathan, Editor, Web18 said, “India is ready for high-quality web journalism. The problem with news today is that there is too much of it. What we need is to make sense of it all. That’s what Firstpost will seek to do: distill what is relevant and offer it in a consumable template. In other media, news and views are often a one-way broadcast to the reader or viewer. In the digital world, Firstpost will seek to co-create news in partnership with the reader/viewer/ listener.”

Durga Raghunath, VP-Products, Web18 added, “Firstpost will always put the user and reader first. In asking the tough questions, encouraging debate, talking to our readers, we will let every user interaction guide us. We have built a mobile global newsroom because we think the ways of digital journalism allow us that liberty. We hope that our design and production will make the user do more than she has done before with news on the web."

In his first post at Firstpost, Raghav Bahl, Founder and Editor Network18, wrote, "For a while now, the news-tweet has been mightier than the sword. Or, staying within the 21st century metaphor, mightier than the drone. Punched into an invisible digital cloud, the cyber-word pings on your iPad, pops in your Galaxy, glides into your Blackberry, burrows into your desktop.

Once upon a time, in the pre-digital age, news would just happen, and someone would report it. You would receive it passively and mute your instinctive response and move on, not knowing how your friends or adversaries – or strangers – had reacted to it, if at all.

News then was an exciting but inert event. Today, news is a hyper-active, multi-point phenomenon, with you at its epicentre. You read, write, bounce, redirect, navigate, pick, choose, reject, reinforce, tweet, facebook and firstpost it 
 Yes, you Firstpost it. For over a decade, Network18 has been wedded to News and The Web. Long after our peers succumbed to the dotcom bust, Web18 continued investing, logging up losses but doggedly staying the course. The fruits of that stubbornness are now rather sweet, as Web18 is the largest and fastest growing Indian internet operation. And FirstPost is its newest, most vibrant offspring. Enjoy it. Enrich it. You are part of Firstpost. Make Firstpost your first port of call every day."

Info@BestMediaInfo.com

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