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Kushal Sanghvi joins Concept Digital as MD

He joins Concept Group from StratosHear Technologies where he was Executive Director.

BestMediaInfo Bureau | Delhi | May 4, 2011

Concept Group has appointed Kushal Sanghvi as Managing Director of Concept Digital, the newest member of the group.

Kushal brings 17 years of experience in digital space to the table. He was one of the Founder members of Rediff.

Welcoming Kushal aboard, Concept group’s Managing Director Vivek Suchanti expressed the confidence that “Concept Digital is sure to grow exponentially under Kushal’s wing.”

Accepting the new challenge Kushal said the new age medium has a tremendous growth potential and “I am happy that Concept group has snatched the opportunity at the right time.”

Based in India, Kushal was responsible for driving alliances with telecom and media companies to grow various company’s business in India and globally. In context with the rapidly changing mobile market globally and in India, he was the force behind StratosHear’s strength in creating products and solutions for the consumer. He has earlier been the Managing Director for Media Contacts in India and South Asia and was responsible for setting up the team and operations of Media Contacts in India and South Asia, making it one of the top 10 digital agencies in the country.  Before joining Media Contacts, Kushal spent almost 2 years heading the Business Intelligence team at Reliance ADAG. He was also the pioneer of India’s first interactive reality TV show – “Indian Idol”.

Concept Digital would offer a range of services to the Concept Group clients and work for various brands outside of the group as well. Concept Communications, Concept PR, Scarecrow, Zzebra PR and Eleven are among the other companies under Concept Group.

The focus of Concept Digital would be to work with brands/companies for a complete 360 degree digital experience across creative, strategy, media services, SEO, SMM, ORM and Mobile, thereby creating various engagements with audiences. The ultimate differentiation would be the positioning of brands in the ever changing digital environment by driving their objectives through technology keeping the consumers as the focal point, always.

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