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India brings home 10 Asian Marketing Effectiveness Awards

Ogilvy wins 6 metals including 3 Gold and 3 Silver; BBDO India bags 1 Gold, 1 Silver and 2 Bronze.

BestMediaInfo Bureau | Delhi | May 16, 2011

The winners of the 2011 Asian Marketing Effectiveness Awards have been announced at the much anticipated Awards Gala which has just taken place at the Pudong Shangri-La hotel in Shanghai.

Meeting in Shanghai, the jury, led by Bob O’Leary, Head of Global Marketing for Citi, discussed and debated the shortlist, awarding 54 winners from the initial 858 entries received this year. Of the winners, there was 1 Platinum trophy awarded along with 15 Gold, 20 Silver and 18 Bronze trophies. Australia took home the most awards (13), followed by India (10), Hong Kong (7) then China and Vietnam (6 awards each).

Take a look at the list of Indian winning campaigns below:

Best integrated marketing campaign
W.A.L.S. - Women Against Lazy Stubble BBDO India P&G Silver
Most effective use of advertising
BlackBerry Boys Ogilvy & Mather Mumbai Vodafone Essar Gold
Best marketing campaign for national brand development
W.A.L.S. - Women Against Lazy Stubble BBDO India P&G Gold
Best sustained success
Dove - Damage Expert Ogilvy & Mather Mumbai Unilever India Silver
Pulsar & Stunting: Creating India’s best selling sports bike Ogilvy & Mather Mumbai Bajaj Auto Silver
Most effective use of sponsorship and event marketing
Project Swasthya Chetna Ogilvy & Mather Advertising Hindustan Unilever Silver
Best insights / strategic thinking
How ringing the bell can reduce violence against women Ogilvy & Mather Mumbai Breakthrough: bring human rights home Gold
How we sold chocolate bars equaling more than 2.5 times the Great Wall Ogilvy & Mather Mumbai Cadbury Kraft India Gold
W.A.L.S. - Women Against Lazy Stubble BBDO India P&G Bronze
Best ideas
W.A.L.S. - Women Against Lazy Stubble BBDO India P&G Bronze

The biggest accolade of the evening, the Platinum Award, which is chosen by the jury from the gold winners, was presented to Clemenger BBDO & Proximity Melbourne for their work for Yellow Pages Australia, ‘How Hiding a Restaurant Proved that Yellow Pages Worked Better than Ever – The Hidden Pizza Restaurant’.

Commenting on the Awards Tim Waldron, Managing Director of Haymarket Asia, say, “With the huge increase in entries this year, what is clear is that this has not diluted the quality of the work. There were some outstanding pieces of work and we were lucky to have a jury of such calibre that these were judged with integrity and the worthy winners awarded and celebrated.”

The Awards Gala was the culmination of the Asian Marketing Effectiveness Festival which saw a packed programme taking place across Thursday and Friday. Delegates attended seminars from Ogilvy Group UK, Young & Rubicam, DDB, Red Spider, McCann Worldgroup, Sina, JWT China and many more. Ongoing throughout were the exhibitions showcasing the shortlist and allowing delegates to learn and be inspired from the some of the greatest work in the region.

Speaking about the Festival, Terry Savage, Chairman of Cannes Lions, who with Haymarket are joint organisers of the Festival, comments, “This has been a fantastic Festival, the content was topical and thought-provoking, the standard of work high and the energy and buzz noticeable. Everyone has taken something away from it, both on an educational and inspirational level. It really has set a benchmark for the region’s industry to aspire to.”


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