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Ignite Mudra wins GRL mandate

The bicycle tyre manufacturer signs the agency as strategic branding partner on a long-term basis.

BestMediaInfo Bureau | Delhi | May 6, 2011

Govind Rubber Limited, a leader in the bicycle tyres market has appointed Ignite Mudra as its strategic branding partner to pursue its growth ambitions in the bicycle tires and allied businesses.  The tie up is on a long-term basis.

A global name in the bicycle tires market, GRL is a part of the SiyaramPoddar conglomerate which has interests in tires, textiles, garments and furnishings.

Commenting on the development, Rahul Poddar, Director, GRL said, “The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We’re looking forward to a long-term relationship with them.”

Commenting on winning this account, Sudarshan Banerjee, Head – IgniteMudra said, “GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and look forward to the journey ahead.”


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