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i-mint picks Mudra, Wunderman and Dentsu

Mudra and Wunderman to drive ATL and BTL advertisements respectively ; Dentsu wins media duties.

BestMediaInfo Bureau | Delhi | May 2, 2011

i-mint (Loyalty Solutions & Research Pvt Ltd), India’s Largest Coalition Loyalty Program has signed three new marketing and advertising agencies to help the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.

The Mudra Group has been appointed to drive i-mint’s ATL (above the line) advertisements. Additionally, Rediffusion-Wunderman providing total integrated marketing solutions in India and Asia Pacific regions, has been appointed for i-mint’s BTL (below the line) advertisement push. Dentsu, offering optimized solutions and strategies for the planning and implementation of marketing communication strategies, has been appointed as i-mint’s media agency.

These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.

"We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience," commented Vijay Bobba, MD and CEO, i-mint. “Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”

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