Godrej Expert Hair Colour activity enters Limca Book of Records

The activity saw 1500+ people coloring their hair with Godrej Expert Hair Colour under one roof in 12 hours.

BestMediaInfo Bureau | Delhi | May 30, 2011

In keeping with its Mission: Happy Hair, Happy You; Godrej Expert Hair Colour, India's No. 1 brand in the hair colour category, sets a new benchmark by entering the Limca Book of records. 1500+ people coloured their hair with the newly launched Godrej Expert Hair Colour within a span of 12 hours. With this feat, Godrej Expert Hair Colour created record on 29^th May, 2011 at Chitrakoot grounds in Andheri in the presence of ace Indian fast bowler Zaheer Khan, who graced the occasion and cheered the happy participants.

A first-of-its kind initiative in India, Godrej Expert Hair Colour, a trusted brand with a user base of over 4 crore, successfully made its way into the esteemed Limca Book of Records. This unique event drew in excess of 2000 enthusiastic participants starting at 9 a.m. in the morning. Reaching the number of colouring more than 1500 people under one roof, the record was broken and history was created at 9pm.

Nisaba Godrej, President, Human Capital & Innovation, Godrej Industries, says, “Godrej Expert Hair Colour's mission is to make more hair happy. Because happy hair means happy people. We are delighted to have entered the Limca Book of Records by making over 1500 people happy in one place and one day by giving them shiny, bouncy and colored hair with our new variants of powder hair color."

The New Godrej Expert range is now available in three Colour + Benefits variants – Original, Care and Advanced.

Godrej Expert Original trusted by over 4 crore consumers is now available in a new pack. With the time-tested Colour Lock Formula, it is available in Natural Black shade and is priced at Rs.12 per sachet.

Godrej Expert Care is a herbal-based formulation with heena and amla. It cares for hair and keeps them strong while colouring them. At Rs.15 per sachet, the Godrej Expert Care range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Godrej Expert Advanced for the 1^st time ever, brings a Pro-Gel formula with a gel like consistency which does not drip and is easy to spread. It also packs in triple conditioners, which make hair soft and beautiful while adding an attractive coat of colour. Priced at Rs.15 per sachet, the Godrej Expert Advanced range is available in three shades - Gentle Black, Natural Brown and Burgundy.

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