According to the latest TAM data, the channel records 35% market share in 6 Metros market amongst CS AB Males 25+ Yrs.
BestMediaInfo Bureau | Delhi | May 5, 2011
ET NOW, 24-hr English business news with its cutting-edge market analyses, insider perspectives & skilled advice has redefined the way business news is presented. With its formidable team of anchors & analysts, breaking news & big guests the channel has achieved market leadership amongst the English Business News Genre in less than 2years of inception.
As per the latest Television Audience Measurement (TAM) data of current week (April 24, 2011 to April 30, 2011), ET NOW is the joint #1 English Business News Channel with 35% market share in 6 Metros market amongst the core audience from CS AB Males 25+ Yrs. Also, ET NOW emerged as a clear market leader in the English Business News Genre during the critical time band 8am to 10am with a market share of 54% which is twice that of the nearest competitor in All India 1Mn+ Cities amongst the core audience from CS AB Males 25+ Yrs.