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CNN-IBN & THE WEEK present Post Poll Survey

An exhaustive study with over 14,200 respondents from 4 different states.

May 10, 2011:

As the battle for the reins of Assam, Kerala, Tamil Nadu and West Bengal hangs by the last vote to be cast on May 10, CNN-IBN in partnership with THE WEEK present the most comprehensive and definitive post-poll survey conducted by the Centre for Study of Developing Societies (CSDS). The Post Poll Survey would look to find answers to some intriguing questions as India awaits a historical verdict – who will win the battle for Tamil Nadu Jayalalitha or the DMK, will Mamata Banerjee finally breach the red citadel, will Kerala throw up a new trend in voting and is Assam going to be a tight race for power? The findings of the poll will be telecast on CNN-IBN & Manorama News on May 10, 5:00PM onwards after the polling ends in West Bengal. On IBN7, the findings will be telecast at 8PM in a special show hosted by Ashutosh, Managing Editor, IBN 7. The detailed post poll survey findings can also be read in the next issue of THE WEEK that hits stands on May 13.

The poll conducted by the Centre for Study of Developing Societies (CSDS) on behalf of CNN-IBN & THE WEEK, follows a method of systematic random sampling with a sample size of over 14,200 respondents. The special programming on CNN-IBN with the post poll findings would be hosted by Rajdeep Sardesai, Karan Thapar, Sagarika Ghose & Yogendra Yadav along with K.S. Sachidananda Murthy and a panel of eminent experts.

The post-poll survey is the most exhaustive academic study on elections undertaken to deconstruct voter behavior and trends. This study enables researchers to pick a truly representative sample by following the rigorous procedure of random sampling. The study provides voter insights into their opinions and attitudes and is much reliable than the conventional exit polls.

Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “With this scientific post poll study we aim to sense the mood of the voters as the country awaits a historical verdict in five states. The survey seeks to answer pertinent questions relating to the power play and the political slant in each of these states. We are happy to partner again with The Week in this endeavor.”

Philip Mathew, Managing Editor, The Week, said, “The battle for the states is expected to throw up results that would possibly change the country’s political future. This scientific and exhaustive post poll study promises to serve as a single scientific reference point to judge the impact that these elections will have on our economy and reforms. We are glad to partner with CNN-IBN in bringing to our discerning reader this post poll study.”


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