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CNBC-TV18 launches Samsung Innovation Quotient

A nationwide hunt to recognize best innovators in crafting an extraordinary product or solution.

BestMediaInfo Bureau | Delhi | May 26, 2011

CNBC-TV18, India’s no. 1 business medium and Digital technology leader, Samsung Electronics have come together for the very first time to bring to you ‘Samsung Innovation Quotient’, an exclusive platform that will showcase and give recognition to the most innovative minds across the nation. ‘Samsung Innovation Quotient’ aims to recognize innovators from all parts of India who after prodigious attempts have succeeded in crafting an extraordinary product or solution that decodes unique ways to fulfill mass needs in a comprehensive manner.

This Show covers a vast array of areas ranging from India’s broader economic and institutional regime with a priority on promoting stronger competition among enterprises and individuals to unleash innovation. It aims to take the first steps towards bringing together the many elements that need to be addressed to develop an innovation economy. The objective of the show is as much to raise public awareness on what is at stake for India in the light of the rapidly changing and demanding international environment and the country’s growing needs as it is to encourage a culture of innovation within the country. This series unfolds the hidden facts behind the most innovative achievements exhibited by individuals.

The nomination process has begun and will close on June 06, 2011. To register log on to http://www.siq.moneycontrol.com or SMS SIQ to 51818.

Speaking on the launch of the show, Suresh Venkat, Executive Producer, Special Features, CNBC TV18 stated, “We at CNBC–TV18 constantly undertake activities that would educate and immensely benefit our viewers. ‘Samsung Innovation Quotient', which is a unique concept in itself, brings in views and ideas by innovators. This show will reach out to the masses and inspire them to build an economically robust business. We are proud to have created this platform for individuals who have braved the times, set new benchmarks and brought a lot of credence to their work and business.”

Speaking about Samsung Innovation Quotient, Elkana Ezekiel, CMO, Samsung India states, “Samsung as a brand takes pride in its innovative products .With the Samsung Innovation Quotient , we are taking Innovation to the next level , that is , creating a platform that recognizes the best of innovations that make a difference in the lives of the Indian community .At Samsung , we are seeking to promote a culture of innovation here in India, be it through our educational programs with premier engineering and management institutions  or by instituting programs like the Samsung Innovation Quotient.”   

The partners associated with this initiative are Knowledge Partner-Intellecap, Supported by Honey Bee Network, National Innovation Foundation, Online Media Partner-Yourstory.in

The innovations submitted for the ‘Samsung Innovation Quotient’ will be evaluated on the following criteria:


  • Originality of idea
  • Feasibility of the business model given the market opportunity and the venture
  • Scalability, potential for growth or replication of the venture
  • Well-conceived implementation plan and timetable
  • Overall likelihood of achieving demonstrable results


  • Evidence of demand for the venture in the marketplace; market size and growth opportunity
  • Demonstrated knowledge of target market

Social Impact Assessment

  • Reach, depth and quality of social impact
  • Rigor and validity of social impact analysis calculation
  • Proposal for implementing social impact metrics

Financial Viability and Sustainability

  • Fundability: the potential for the venture to receive financial support from additional investors/donors
  • The rigor and feasibility of the venture's financial model and goals
  • Potential for follow-on funding to grow the venture through self-sufficiency or profitability

Demonstrated Leadership Ability

  • Quantify venture leader's ability to develop people, promote change and achieve results

Performance Benchmarks

  • Outline the development of systems to track, monitor and assess the performance milestones articulated in the venture plan

Risk Assessment and Contingency Plans

  • Identify risk factors associated with the enterprise and external environment. Develop a plan for mitigating them.


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