Created by Ogilvy Mumbai, the last commercial of Cadbury’s Meetha campaign of this season released; watch the TVC here.
Neha S| Delhi | May 16, 2011
A campaign that started with a little girl on dining table has traveled up to the romance on the dining table in a couple of month. The chocolate major Cadbury has launched the last commercial of its Meetha campaign of this season.
Unlike earlier campaigns, this campaign titled “Khane ke baad meethe mein kuchh meetha ho jaye” proved to be more real in nature and aimed to encourage people to carry on their tradition to have a small piece of ‘meetha’ post dinner in the form of Cadbury Dairy Milk.
While all the films of this series have successfully managed to get the audience attention, the final film titled “In Home Romance” is said to be one of the best among all. The message in the first phase of this campaign was more functional. This film brings out the pure emotion of romance in the role of Cadbury Dairy Milk and role of Cadbury Dairy Milk in the role of romance. The commercial launched over this weekend is being appreciated for its beautiful story and brilliant direction.
Speaking with BestMediaInfo.com, Abhijit Avasthi, National Creative Director, Ogilvy India says, “Each of the episodes has tried to capture the magic that Cadbury Dairy Milk can bring to the dining table, be it physically or metaphorically. We started capturing the small incidents which take place on the dinner table across the dinner table and slowly the idea got bigger. And at the end, the story with minute detailing and direction has delivered such film. I’ll give full marks to the directors for their inputs.”
Senior Creative Director and Copywriter Manoj Shetty added, “As it says at the end, Meethe mein kuchh meetha ho jaye, our task was to get people to have one more occasion to consume Cadbury Dairy Milk. As a part of our Meetha strategy, we had come with Khane ke baad meethe mein kuchh meetha ho jaye idea and we shot 5 television commercials involving a middle class family which keeps you reminding that you should have some sweet after dinner and Cadbury Dairy Milk is the best option. This is the last TVC of the series with same family but different story. While working on the different stories, this was the story at the end about which we were sure that it will click well. I’d give all the credit to the beautiful and romantic story.”
National Creative Director: Abhijit Avasthi
Senior Creative Director: Manoj Shetty (Copywriter)
Client Servicing: Sonali Sehgal, Kaustubh Mahajan and Nidhi Dangayach
Planning Team: Kawal Shoor, Ganapathy Balagopalan
Production House: Footcandles Director: Vinil Mathews Music: Amar Mangrulkar