Bloomberg UTV launches Living With High Rates

Premiering on 23^rd May the 3-weeks series brings perspective on price rise and the challenges for Indian Economy.

May 20, 2011:

As India is witnessing a northward trend in price rise since the last 12 months, food bills have burned bigger holes in the pockets of the consumers while rising input & fuel costs have exerted immense pressure on the profit margins across businesses - both large and small. The businesses of all sizes are facing an unpleasant brunt in terms of rising labour and raw material costs as well as logistics expenses.  All of this adds up to uncertainty and may discourage savings and investments. The high inflation, climbing interest rates and pinching crude prices also threatens to cut the pace of industrial growth. Taking stock of this hard-hitting economic reality as India copes to live with rising prices and peak inflation, Bloomberg UTV is launching a special series called "Living With High Rates".

This special 3-weeks series will provide a sense of how various sections of society cope with the high interest rates and peak inflationary pressures, both of which impact economical growth.

The "Living With High Rates” series is delivered in a high-frequency presentation style aimed at offering impactful insights on India as it battles peak prices and rising cost pressures. As India speaks out on this show, a greater awareness of the ground realities comes to the fore directly from the affected.

The special series aimed at exploring the real financial state of the nation will be presented through 4 distinct themes focussing on impact of high prices, inflation and rising interest rates on Individuals; Small Businesses &Conglomerates, taking into account the perspectives of Policymakers.

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