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Assembly Elections 2011: CNN-IBN gets viewers’ mandate

Remains the most watched English news channel across the markets and TGs; Times Now leads among audience group CS AB 25+ Male on vote counting day.

Rajat Arora | Delhi | May 18, 2011

The recently concluded assembly elections have declared the winners yielding new governments in all 5 states. During the elections, like political parties, News channels too left no stone unturned to garner maximum number of eyeballs with their special coverage on the biggest political event of 2011. And finally, after the elections results, the TRP results of the counting day are out.

The TAM data for the counting day suggests that CNN-IBN leads the category across the TGs and across the markets on the counting day as well as the week 20. While Times Now remains the No.2 channel, NDTV 24x7 is at 3rd position. Headlines Today and NewsX are at No.4 and No.5 respectively.

Although CNN-IBN leads the pack, it has got tough competition from Times Now in core TGs like CS A 25+, CS AB Male 15+ and CS A Male 15+ years on the counting day across the markets. However, among the audience group CS 25+ Male AB, 1mn+ markets, TIMES NOW garnered highest viewership of 36% while CNN IBN and NDTV 24x7 garnered a viewership of 33% and 22% respectively. (See the graphs below)

The market share of English news channels on vote counting day, 13th May, 2011 across All India:

The market share of English news channels during week 20 across All India:

The market share of English news channels on vote counting day, 13th May, 2011 in 1mn+ markets:

The market share of English news channels during week 20 across 1mn+ markets:

The market share of English news channels on vote counting day, 13th May, 2011 in 6 metros:

The market share of English news channels during week 20 in 6 metros:

Rajat.Arora@BestMediaInfo.com

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