7UP launches promotional campaign Brazil Jao Chill Machao

The 45 day national consumer promotion started on 7th May and will go on till 21st June across the country.

May 19, 2011:

PepsiCo's 100% natural lemon flavored drink, 7UP has launched the new promotional campaign 'Brazil Jao Chill Machao' that gives consumers a chance to win a trip to Brazil every week. Consumers just have to SMS the code under the crown of 7UP's 200 ml/300 ml returnable glass bottle and 600 ml PET bottle to 09222292222. This promotion is part of 7UP's cool and refreshing 'Gussa Hatao, Chill Machao' campaign featuring Sharman Joshi which received an encouraging response from the consumers.

Alpana Titus, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India said, “We kick started the summer with the fresh and energizing 'Gussa Hatao, Chill Machao' campaign for 7UP, that received a remarkable response from the consumers. Taking consumer interaction a step further, 7UP is all set to turn dreams into reality with the new under the cap promotion that gives lucky winners a free trip to Brazil, Ipod Shuffle, Xbox and so on.  With the holiday season fast approaching; we are sure that our consumers will enjoy this promotion and stand to win these goodies.”

“The new 7UP promotion is fun, young and different. It not only fulfills the dreams of the consumers but also gives them the inspiration to think and dream big.” said Bollywood actor and 7UP Brand Ambassador, Sharman Joshi.

The 45 day national consumer promotion started on 7th May and will go on till 21st June across the country. A lucky couple will get a chance to win a trip to Brazil every week. The excitement just amplifies - 6 consumers every hour will win an iPod Shuffle, 5 people will win radio chiller boxes on an hourly basis and 1 person every day will get a Microsoft Xbox.

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