Yahoo! appoints MediaVest as its Media Agency in Asia
Mindshare is the incumbent on the business worth Rs.150 crore in the region; in India, the account will be managed by the Delhi office.
Neha S | Delhi | April 1, 2011
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MediaVest has been named the media agency-of-record for Yahoo!, the premier digital media company. Mindshare is the incumbent on the business. The account sized in the region is estimated at Rs.150 crore.
MediaVest will be the strategic lead and counsel for Yahoo!'s media planning and buying across this region. It will work with Yahoo! across eight countries in Asia -- Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam as well as Singapore which will be the regional hub for its operations.
It may be recalled that Yahoo! had called a global review of its media duties in August last year.
In India, the account will be managed by the Delhi office.
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