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Volkswagen Brand’s Innovations Bag Eight Awards at the Abby 2011

  • Wins Gold for the Best use of Newspaper & Magazines for the Vento Talking Newspaper
  • The second Gold won for the Best Communication Strategy for the Polo Launch campaign

April 11, 2011:

The path breaking advertising campaigns by Volkswagen in India for the year 2010, have won eight Abbys at the Goa Fest 2011 – the country’s biggest advertising and awards festival.

The Volkswagen Brand was a deserving winner, given the concerted efforts with some ground breaking campaigns during the year 2010. The two agencies that worked on the award winning Volkswagen campaigns are Mediacom and DDB Mudra.

On winning the awards, Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen Group Sales India, said, “The Marketing team has worked hard to see all the campaigns through and therefore is thrilled to receive the coveted awards in the advertising field. With the help of our agency partners, we hope to continue to bring out innovations in the field of advertising.”

The Media Abbys:

  • ‘Best use of Newspaper and Magazines’

Gold: Vento, ‘People read newspaper. Till we made the newspaper talk!’

Bronze: New Polo launch, ‘An innovation that literally cut through the clutter and competition!’

  • ‘Best Communication Startegy’

Gold: New Polo launch

The Creative Abbys:

  • ‘Direct Response Print’

Silver: Vento, Talking Newspaper

  • ‘Automobile’

Silver: New Beetle, Iconic Design - Print

Silver: New Beetle, Iconic Design - Poster

Bronze: TSI Technology - Print

Bronze: Passat (Pothole) - Print


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