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TIMES NOW unfolds IPL 4

Lines up Arun Lal, Atul Wassan, Mandira Bedi and Anand Narsimhan for its IPL initiative SUMMER SLAM 4.

April 12, 2011:

As the country progresses towards witnessing another battle royale in IPL season 4, TIMES NOW continues to bring the viewers unabated action and excitement that promises to keep the adrenaline rush going post the euphoria of the World Cup.

For three years in a row during the IPL, TIMES NOW has been the viewer’s choice, in the English news channel space, emerging as the clear winner with its unrivaled analysis and views by the best in the game. TIMES NOW has stayed significantly ahead of competition in the previous editions with an 8% lead over its closest competitor in IPL 2008, 9% lead in IPL 2009 and an overwhelming 13% lead in the 2010 season. This year too, TIMES NOW promises to engage the viewers with its distinct programming.

With its line-up of experts like Arun Lal, Atul Wassan, Mandira Bedi and Anand Narsimhan, TIMES NOW will present a bird’s eye view as all the action unfolds in IPL 4.

TIMES NOW IPL initiative SUMMER SLAM 4 will feature half hour specials shows covering the pre and post-match analysis along with a morning edition. The programming will include exciting properties like:

•       Star Speak: An interview based segment will feature cricketing legends like Shane Warne, Sachin Tendulkar, amongst other gathering their views on the matches

•       Odds: An interesting analysis stacking the odds & calculating the chances of individual teams in the matches

•       Pick your dream team: An interactive contest giving a platform to the viewers to pick their dream team

•       IPL Buzz: Will cover the news wraps featuring the News of the day from various teams

Arnab Goswami, Editor-In-Chief, TIMES NOW said, “Cricket forms a very integral part of our programming and we are geared up to bowl over our viewers with this year’s edition of the IPL. After the recent and nail-biting World Cup win, we are looking forward to this cricketing extravaganza with renewed zeal and enthusiasm.”

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