Sandesh rolls out first all 3D issue in Gujarat

More than 2.5 lakh 3D viewing glasses distributed with Ahmedabad edition on 26^th March.

BestMediaInfo Bureau | Delhi | April 6, 2011

Sandesh, a leading Gujarati daily, introduced a unique, first of its kind 3 dimensional feature in Gujarat which garnered an overwhelming response from the industry and the readers alike. The Ahmedabad edition of the newspaper carried 3D ads throughout all the pages on 26^th March. To make sure that readers enjoy the 3D viewing experience, more than 2.5 lakh 3D viewing glasses were distributed.

With many pioneering initiatives under its belt, Sandesh has added another feather to its cap by being the first publication in Gujarat to bring the 3D experience in the print medium for the readers. The advertisers got the opportunity to showcase their brand communication in 3 Dimensional view which drew more than the regular response from the readers.

The advertisers were glad for the value addition the 3D feature provided to their regular print ads and the customer connect and brand recall that it generated.

The full fledged feature comprising of 16pages, showcased advertisements in 3 dimensional view, for which special glasses had been provided with the feature.

The advertisers were from diverse segments of the industry such as real estate, telecom, healthcare, consumer durables, FMCG, retail outlets, jewelers, hospitality etc.

The advertiser's feedback to this feature was very positive mainly because of the appeal it could generate across the industry segments. “This is just a step forward in our endeavour to provide better mileage and opportunities to our business associates and offer a new experience to our readers all the time” said Parthiv Patel – Managing Director, The Sandesh Ltd., echoing the group's mission.

“Being in the food industry, it is important that our product shots are excellent & appealing to the consumers. Sandesh's 3-d feature gave us an opportunity to highlight our ice creams such that the reader would feel that it is served right in front of them”, said Devanshu Gandhi, MD, Vadilal Industries.

“It was like presenting the customer with a 3D model of our scheme through the feature”, were the words of Uday Bhatt, CMD, Galaxy Group of Companies.

Info@BestMediaInfo.com

Info@BestMediaInfo.com